LG
H&H
Global practical brand that perfected K-Beauty in everyday life
LG Household & Health Care is a brand that brought K-Beauty from the realm of experts into daily routines. The structure encompassing not only cosmetics but also household goods, personal care, and premium beauty is based on the philosophy that "beauty is completed within life."
LG H&H is the company that turned K-Beauty into an everyday experience.
Beauty Philosophy
Efficacy-focused, results-driven approach
LG H&H's beauty strategy is clear. This is a highly persuasive point for global buyers who value performance and efficiency over sentiment.
- Immediate efficacy perception
- Trust accumulation through repeated use
- Function-focused communication without exaggeration
It shows "how it changes" rather than "why it's good."
Brand Architecture
LG H&H's brand portfolio is characterized by a distinct dual-pole strategy. From high-end luxury skincare lines to brands that are both mass-market and functionally clear.
With product configurations optimized for distribution channels, it creates a business model immediately applicable to various countries, channels, and consumer levels.
From a buyer's perspective, there is a strong perception of "brands that can be adopted right now."
The strategy of designing for both premium and mass markets simultaneously is LG H&H's differentiated strength.
LG H&H possesses a manufacturing and research system that simultaneously meets mass production and quality maintenance. This minimizes risks that may arise during distribution expansion.
- Stable raw material procurement
- Consistent quality control
- Experience in meeting global standards
A structure that strengthens as it scales—this is LG H&H's core competitiveness.
Global Market
Performance
LG H&H has accumulated brand operation experience in various markets beyond Asia, including North America, China, and Southeast Asia. This acts as a choice with lower failure probability compared to new brands.
- Product design tailored to local consumer needs
- Strategic positioning by price range
- Building long-term distribution partnerships
Already proven global practical experience is LG H&H's differentiated strength.
Why Buyers Choose LG H&H
For global buyers, LG H&H means a scalable business partner.
- Fast market settlement potential
- Stable supply capability
- Low risk due to function-focused communication
K-Beauty's
'Practical Completion'
From aesthetic image to practical market model
- Results over trends
- Efficacy over sentiment
- Sustainability over fashion
This brand shows why K-Beauty can survive long in the global market.