Page 08 β€” Global Appeal

Global Appeal

K-Beauty from the Global Buyer's Perspective

K-Beauty used to be a trendy alternative. Now K-Beauty is recognized as the standard for functionality and quality.

  • Ingredient Transparency
  • Rapid Technology Integration
  • Reasonable Pricing Structure
Global Appeal K-Beauty Global
02

Buyer Perspective

Why Buyers Choose K-Beauty

From the global buyer's perspective, K-Beauty offers the following advantages.

  • Clear product descriptions
  • Rapid market response data accumulation
  • High performance relative to risk

In other words, it's a brand category that's easy to adopt.

Buyer Decision
03

Channel Compatibility

A structure that works on any channel

Offline Retail

Suitable for traditional distribution channels such as department stores and drugstores

Online Commerce

Product lineup optimized for e-commerce platforms

SNS Β· Content Sales

Strong in social media-based content commerce

Trust and Repeat

Not Just Once,
But Repeated Choice

K-Beauty's real strength lies in repurchase rates

  • First Purchase β†’ Experience
  • Experience β†’ Trust
  • Trust β†’ Repeat

This structure creates long-term business stability.